Facebook is one of the largest platforms of social media used by almost half of the world population. It has been transforming over these ye...
Facebook is one of the largest platforms of social media used by almost half of the world population. It has been transforming over these years and is now proving to be one of the leading areas in success of businesses and brands as it helps their product reach to the masses in no time. Facebook ads and videos have made the industry take a massive turn in the approach consumers and industrialists used to take, to view the product. Now, Facebook ads are popular worldwide and all the upcoming as well as existing brands are making an effort to stand out amongst all.
But how do these brands compete with each other in a world of competition? Ever wondered if your brand could make it through with your substitute brands making leaps? It is certain and possible. You just need the right tactics for optimizing your Facebook ads, with the correct delivery in relevance to it.
Facebook ad targeting is basic marketing with scant complexities
There is no rocket science to marketing your product. All the brands, businesses, firms, organizations do require some amount of marketing for the people to know that your brand acquires a certain place in the industry or market. The main reason why brands should do so is to gather audience engagement. Without their audiences, they are zilch. Therefore, we have got to you some of the best hacks for Facebook Ad Targeting.
The first step to start this process is to set your objective and select your page you’d like to advertise. This is the necessary step in any Facebook Video Maker you use to make ads.
As discussed earlier, audiences are the most important asset to your brand. And not only for a random audience, you require a proportional target audience for the same. Perhaps, there are three types of audiences namely:
Saved Audiences- It can be defined by choosing people’s interests, location, age, gender, etc.
Custom Audiences- As the name suggests, these audiences are the ones who have engaged with your content and app and used for retargeting them
Lookalike Audiences- These are audiences that help you reach people who are similar to your existing customer database.
However, targeting only such people is not enough. If you want your firm/brand to grow more, you need to consider your ideal clients, those that you’d like to acquire in the future. You can do so by brainstorming with your team about various customer needs and demographic attributes. You can call them and ask for their feedback or conduct surveys for the same.
The best way could also be to explore the Facebook Audience Insight tool to gather information on your customer personas.
Explore the simple audience optimization hacks you can apply for all your Facebook Ad Campaigns
Hack #1: Utilize the Facebook Audience Insights tool
As seen above, Facebook Audience Insights tool is very helpful to know what your customers need. It helps you understand who is engaging your content on Facebook. The more customer insights, better the result.
You can segregate the data into different categories such as demographics, page likes, age and gender, location and language, purchase activity and many more. You can also view this information for the people on facebook who are general audiences, the people connected to your page or event and people in custom audiences, made up of your current customers.
Why this tool is the best because it helps you create an even more targeted Facebook Saved Audience.
Hack #2: Narrow The Audience
There is a chance that not all the people who watch your video ad are your potential customers. So how should one know as to who are actually interested in your offer? You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Intersects section.
Once you click on this button, you can add another layer of interests. The people targeted must match at least one interest from both layers. You can even exclude people on the basis of their interests or demographics, location, etc.
By using multiple Facebook audience targeting layers, you can create small niche audiences with a high ROI.
Hack #3: Remarket Audiences
You need to ensure that the audience gets back to you after viewing your page otherwise all your efforts are in vain. You need to retarget people with relevant offers to get them back to your website. Your main goal while doing so should be to remind them of your product.
If the people tend to visit your pricing page to know the price of your product, get them back to your store to complete their purchase. Retarget people who have already purchased from you in the past and assure them of more interesting purchases they can make.
Hack 4#: Mixture Of Multiple Audience Types
In this hack you can use the targeting benefits of multiple audience types-at the same time. For instance, if you create a Facebook lookalike audience, you can narrow it down by filtering the target audience by demographics and interests. The steps to do so are:
Go to Facebook’s Audience Manager
Click on “Create Audience”
Select “Saved Audience”
Select a custom or lookalike audience from the menu
Narrow down the audience with probable filters
It is most helpful when you want to reach your past website visitors or customers with particular interests.
Running a successful ad campaign is not easy but it is not impossible either. With the above hacks and tricks, you are all set to venture your first Facebook Ad Campaign or transform your existing one. Make sure you optimize this Facebook Ad Template and do share your experience with us!