Video Ideas For A Striking Instagram Presence Since its launch in 2010, Instagram has outsmarted every other social media platform in the b...
Video Ideas For A Striking Instagram Presence
Since its launch in 2010, Instagram has outsmarted every other social media platform in the business sphere precisely advertising and marketing. This well-equipped social media marketing tool is now an essential tool in the integrated promotional toolkit used by local and international brands for effective branding and promotion. Since a massive population is active on Instagram, brands and businesses have seized this opportunity to give their brand a digital flair and boost their reach, engagement, and sales. Courtesy the technologically-advanced functions and intuitive features of Instagram, you can now market your offerings through this social media platform.
Despite the fact that Instagram is an image-sharing application, video marketing can now be witnessed stealing the spotlight gradually. With the easy availability of ad makers and video editors, major brands and businesses now resort to content-generation in the form of videos for effective Instagram Marketing.
Here are some ideas for mesmerizing Instagram videos
Tutorials and DIY
A major segment of your target audience is on Instagram. A basic tactic to win their attention is by creating something useful and worth-watching. Tutorial and DIY videos are step-by-step guides for your viewers to make the best use of your products. Such videos help build customer affinity and give you an opportunity to establish a community. They do great on social media platforms like Instagram and Facebook since knowledge-sharing is always given an upper hand. To create an easy DIY or Tutorial video, you can make use of a video maker available online and choose a suitable Instagram story template that resonates with the theme of your video. You can post short tutorials directly on your Instagram feed or a longer one on IGTV.
It is pivotal to showcase your affiliation with famous personalities on Instagram. If potential consumers and prospects see a known and admired person endorsing your brand, they automatically start to trust you better. Influencer increases the credibility of your brand and boosts audience engagement automatically. Even if it is not a well-known individual, having a spokesperson endorse your brand on social media can make a huge difference in humanizing your brand since people are programmed to trust faces and not mere logos or catchphrases. With an advertisement maker you can now create an intriguing compilation of product reviews and other user-generated content for video marketing on Instagram.
Videos are excellent tools for story-telling. Even a one minute stop-motion video can effectively tell your brand story to all instagrammers. Stop-motion videos need minimal efforts in the creation process. Although you must have high-quality footage that is visually appealing and holds aesthetic values. Use video editors to further enhance the quality of your video by adding transitions and animations. You can also add your logo animation video into your instagram videos in order to increase brand identity. Make sure to keep additional elements as minimal as possible so as to not undermine the product or other USPs of the video.
Quick boomerangs and moment-sharing videos
Posting insights and petite peeks into your work can mend the gap that arises between consumers and businesses facilitating effective B2C communication. Be it a short boomerang of a product launch or any prestigious event that's worth sharing, you can simply record the video on Instagram and share directly through stories, igtv or Insta feed. You can also create festive videos of seasonal holidays or annual festivals to celebrate with your followers. Such feel-good content does extra-ordinarily well on Instagram and further humaizes your brand making it more reliable. You can use Instagram story template to create Instagram videos that shall leave your audience mesmerized. You can also link your Facebook account to your Instagram handle to share the video in both social media platforms simultaneously,
Sales and Discount announcements
Since social media facilitates easy communication and network-building, it is indispensable that you keep your users updated about the latest sales and offers at all times. To yield maximum audience engagement rate you must stimulate a sense of excitement in your viewers by host countdown videos on Instagram stories or creating promo videos with strong CTA and offer details. You can also organize Q&A sessions for customer problem solving. Quizzes and giveaways are also excellent video marketing strategies for increasing reach and visibility on Instagram, thereby making your brand more accessible and trust-worthy.
It is important to keep your Instagram feed as diverse as possible. Once you strategize your video content material for an Instagram Ad campaign, you can execute it effectively with the help of Instagram’s business promotion tools. Furthermore, you can analyse the performance of your video by keeping track of the audience reaction that it yields. You can then incorporate changes and alter your promotional strategies to enhance your Instagram feed and attract traffic to your website or other business profiles.